10 Ways to Create an Emotional Connection Through Podcasting
Today I will start a new series of posts - this time on emotional connection. The reason for this, is that when you look at the successful podcasts they all have an emotional element, be it often subconsciously. The trick is finding for your show how to build an emotional connection with listeners and over the next fews days I will talk through different ways that I have seen work within the podcasting world. Feel free to disagree.
1) Humour. The world we live in can sometimes be stressful, eventful, mundane, sad etc and humour is a great way to lift spirits and escape from some of the harsher realities of the world. There are the comedy podcasts that do this in a very obvious way…but not all of us are Ricky Gervais! You can bring humour into your podcast in other more indirect ways such as storytelling (people love stories and especially the ones that they can relate to), through laughing at mistakes, through banter between hosts, etc
People often are listening to podcasts to escape the monotony of a journey, the pain at the gym, mundane computer work…if you can help lift their spirits then you are making an emotional connection.
Tomorrow we will look at another way of making that ever so important emotional connection to build your listener base.
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