3 Corporate Uses of Podcasting
I was a panellist at the Corporate Podcasting Summit and there we heard from various corporations who had successfully incorporated podcasting into their organisations. I wanted to share 3 case studies which were excellent.
1) United Nations - Small Arms Demobilisation unit takes guns out of circulation once there is a ceasefire. They gave out to their field based people a MP3 player to ensure that they kept their teams informed. They used podcasts to give information about what was happening within their organisation, case studies/success stories and also little role plays to help improve the skill level.
2) English Heritage. They wanted to extend the reach of their national conference so used podcasting to reach more people. They also used the podcasts to answer questions that delegates had or left on their feedback form. Great way to spread the word and market your organisation.
3) First Data. They replaced teleconferences with interactive podcasting. They had an open telephone line so people could leave comments and then make the next show around those questions, views etc….They felt that this created a feedback loop instead of static teleconferences.
Just 3 ways that companies were using podcasting to SOLVE an internal issue. I think that is the key, they are not podcasting because “everyone else seems to be”, they are looking at their internal issues and using podcasting as a solution.
For me podcasting is a tool, you use the right tool for the right occasion. You would not use a hammer to cut cloth! Podcasting is a tool in your corporate toolbox, when you have an issue choose the right tool to address the problem.
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