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5 Benefits Podcasting has brought my business

by Anna Farmery

I started podcasting by accident, intrigued by the technology, I just wanted to try it out. Once I had tried it I was hooked! At the beginning, I never saw what it would do for my business. SInce that time I have found

1) Free marketing - it is a great way of getting your company profile out into the world with next to no cost. Great for someone leaving the safe corporate world and starting out on their own.
2) Personal branding - I have never been that great at networking however, podcasting has introduced me to customers, friends, support networks, and has increased my speaking engagements.
3) Podcasting has now opened up a new stream of income both directly and indirectly. The indirect includes coaching on podcasting, podcasting assignments, corporate podcasting.
4) Moved my business from a local service to a global service. Now I have clients in places as diverse as Singapore, US, Italy.
5) Increased my knowledge of technology and indeed my interest. A non geek before, now I love finding new technologies that can really help people engage people at work.

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Posted in General on May 10th, 2007

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35 Responses to “5 Benefits Podcasting has brought my business”

  1. Dan Schawbel Says:
    May 10th, 2007 at 6:52 am

    A podcast is a personal touch and a vehicle for connecting with your audience. Your Personal Brand is at stake with a podcast because the viewer see’s your personality, appearance, competence and differentiation. Be sure to put a lot of prep work in before you launch one.

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