5 Things to Prepare for an Interview
by Anna Farmery
Oh this is an area that I am definately still learning about….but today I have just published an interview with Seth Godin who speaks on The Engaging Brand podcast about branding. I thought I would share my learnings on interview preparation.
- The interview should be about the interviewee not about you. Don’t hog the conversation, let the interviewee talk. If you have views than publish at the end or as a separate podcast.
- Be prepared. Ask the person if they want to see questions in advance.
- Research the work - sounds obvious but the amount of people who ask bland questions is huge. Make sure you know their work and ask specific questions.
- Don’t be afraid of e-mailing people. People love to be asked to be interviewed, it shows that people value them.
- Make sure you edit the recording well - take out the gaps, the um’s and ah’s, and ensure that the sound levels are equal.
An interview is hard work if done properly, but it is a great way of creating dialogue on your subject. Try it, you will love it.
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