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9 Lessons from the Podcast Award Nominations 2007

by Anna Farmery

I was delighted to receive a nomination for the Best Business Podcast of 2007 for The Engaging Brand. The voting starts tonight and I would encourage all of you to go and vote for your favourites. The awards are a great way of showing appreciation for all the hard work podcasters put into their show. Before you smile, I would say that whether I was nominated or not, honest! I will be voting for my favourites as a way of showing my appreciation.
Todd Cochrane of The Geek News Central podcast organises the awards and has shared on his blog the results of the nomination process. There are some lessons for all podcasters.

1st 4097 shows were nominated that is up from 3281 shows nominated in 2006

2nd Of the 4097 shows that were nominated only 2911 had a visible RSS feed link on their Page or was auto detectable.

3rd Of the 4097 shows 3761 of them had an iTunes link on their page it was obvious that many podcasters think iTunes is the only way to consume a podcast.

4th Of the 4097 shows nominated only 2012 had a physical link to their podcast show media on their show postings or had a media player of some sort.

5th Of the 2911 sites that had a visible RSS feed, 82% (2387) had feed errors. The 2387 that had errors 61% (1456) of those feeds were completely invalid according to FeedValidator.org.

7th 81% (1933) of those sites that had RSS feed errors, where being hosted on a Wordpress blog.

6th Of the 2387 RSS feeds that had either RSS errors or were invalid 93% of the feeds were being served up by FeedBurner.

7th The biggest RSS feed this year was a whopping 1.1 megs. The podcasters listing had not updated in iTunes in over 1 year. The podcaster received 2 nominations, yet had produced a show each week for the past 16 months. When we e-mailed the podcaster he was astonished to find his listing had not updated in iTunes and had no clue that their was feed size limitations.

8th Their were approximately 230 feeds whose size was over 250K

9th Of the 4097 Shows nominated only 41% had a means to contact the host where it be through a voice mail hot-line or a email contact.

It is worth checking that none of the above issues are relevant to your show - if your feed is not working then no matter how great your content you will not attract the listeners.

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Posted in Promotion on July 28th, 2007

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