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A Podcast Journey Needs a Map

by Anna Farmery

This weekend I am going to a 40th birthday party, I have just downloaded a map to get there….I wouldn’t dream of getting in the car without knowing where I was going. Sensible? I think so. A lot of people “podfade” because they have not planned out their podcasting journey…here are my tips on how to build that ROUTE.

R = Realise early doors that it is hard to keep the content fresh, the only way that you can do that is if you are passionate about your subject. Choose a subject that is you feel passionate about, no matter what the subject.

O = Outline the shows in advance. I plan the next 4 shows as I get ideas, so I have a rolling ideas list. This helps with podcasters block!

U = Understand your motivation. Is it to build a business, get loads of listeners, make money, understand the technology? Monitor then what is the ke metric to you. It is not an issue if you have 50 listeners…if those listeners are the right people. It is not a problem if you podfade if you have learned about the technology to use in another way etc

T= Track lots of other podcasts. Seek inspiration from listening to others, reading blogs, reading papers etc Now I don’t mean copy I mean ensure that you are stimulated for your own ideas.

E = Explore different formats to ensure that the show stays fresh for you, and the listeners. For example, interviews, competitions, forums, music. This means that you continue to learn more about the technology and keeps your interest high

Anyone got anything to add?

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Posted in General on October 20th, 2006

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