A-Z of Podcasting - Part 12
We are looking at ways that you can promote your podcast on a shoestring budget - today we look at “L”
L=Local Contacts. One of the power’s of podcasting is that it is a truly global media, you have the ability to attract a global audience. However, don’t forget your local contacts. For instance, speak to your local library and see if you can leave a leaflet or business card at the desk, what about your local bookstore, colleges, universties. I often speak to local students about social media free of charge - the benefit is that they then act as brand ambassadors. Podcasting is still a relatively new media, so contact your local paper to cover your podcasting story. In your desire to build a global audience don’t forget the thousands of potential listeners within your local area. What I love about this, is that you can combine some great community work with the benefit of promoting your work. This is truly a win-win.
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