A-Z Of Podcasting - Part 9
Gosh we are nearing the end of the series very quickly but there are still major ideas to think about
S= Social Networking like MySpace is being replaced with mobile social networking. Podcasting already has the mobile element - you can listen to a show when and where you want to, but I think that podcasting could have even more social networking power by adding interactivity. Being able to e-mail the show directly from your MP3 player, phone, TV etc….Looking at ways that people can interact with the show to feel that sense of community. Now not every person wants to interact and that is fine, however there are those who love the feeling of building networks, feeling part of something, loving the feeling of making a contribution. Podcasting has mobility now we need to look at how to increase the social interaction.
T= Training and Development/Timeshifting. This area is huge for podcasting. Podcasting is a fun, free way of increasing your knowledge, increasing your skill level for your own success. On The Engaging Brand I produce personalised podcasts to help individuals with leadership coaching, individual podcasts for corporations who want an audio training option. Time is a scarce resource and podcasting allows people to timeshift…..that is a powerful tool. I know listen to the news on the run resulting in less TV time…resulting in more interaction with the family.
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