A-Z Of Promoting Your Podcast
I continue the series of how to promote your podcast when you have not the mega bucks budget of the large organisations. Today we will look at the letter P.
P= Podcast Player. Have you got a player on your website so that people can play the show directly rather than subscribing via a podcatcher? It is important as 52% of people play podcasts direct from their PC. Also, if you are getting people to your site via search they may not have been looking for a podcast, the fact that they can play it there and then may mean that they will try it out. I now have the podcast pickle widget in my facebook group as well, so that again people who check out my profile can play the podcast whilst they are there…easy for them. We are still battling with many people who use the internet not knowing what podcasts are, or thinking that they need some technology before they can listen to the shows. It is really important to make it as easy as possible for them to try your show. Most major directories have some code that you can cut and paste into your blog post so that you can play the show there and then. Or try Adobe Flash Player.
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