A-Z Of Promoting your Podcast - Part 10
Continuing our series of how to promote your podcast for free, I want to talk about the microblogging growth. Wikipedia describes micro blogging as
“Micro-blogging is a form of blogging that lets you write brief text updates (usually less than 200 characters) about your life on the go and send them to friends and interested observers via text messaging, instant messaging, email or the web. The most popular service is called Twitter, which was launched in July 2006 and became popular among techno-gurus at the 2007 South by Southwest Conference in Austin, Texas. The main competitor to Twitter is Jaiku. Recently, however, many new services, with the same feature of micro-blogging are being born. Digg founder Kevin Rose, together with three other developers recently launched a service called Pownce, which integrates micro-blogging together with file-sharing and event invitations. The popular social networking websites Facebook and MySpace also have a micro-blogging feature, called “status update”. Microblogging is expanding to europe with frazr (french and german twitter copycat) and in china with zuosa.
J=Jaiku. Jaiku and indeed Twitter are incredibly popular communication tools. Having a presence on these tools is a great way of connecting with people - even people who may not be listening to podcasts. These micro blogging tools are another way of building your personal brand, your podcasting brand. You can build engagement with listeners, by sharing your thoughts you can build interest in your work. You can also use it to inform people of your latest shows, competitions.
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