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A-Z Of Promoting your Podcast - Part 9

by Anna Farmery

Producing the podcast is only part of the work, we all need to look at promoting our work to ensure that we reach as many listeners as possible. I am running a series of posts on the A-Z of Promoting Your Podcast and today we will look at I

I=Image. It is really important to have strong album art for your podcast. The album art needs to attract the eyes of the “searcher” and stand out from the crowd. I prefer strong colors as they automatically attract the eye and also try to convey the feeling of the podcast in the artwork. The artwork is not just an album cover, it is your advertising hoarding, your brand and your marketing. New listeners find you through search, either through top 10 lists, or by searching a category. That is why it is so important to invest a little time and possibly money to this area. iTunes rarely pick as favourites or new podcasts without album art so you are reducing your chances of further promotion without it.

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Posted in General on July 20th, 2007

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