Business Podcasting Benefit: Be An Industry Thought Leader
I often ask people ‘Why haven’t you started your podcast yet?‘ and a common reply is ‘I don’t feel like I’m enough of an expert to cover the topic I’m interested in.’
Enough of an expert?
‘Who get’s to decide who knows enough to be an expert?‘ but a better question to ask back would be ‘Who says you have to be an expert to talk about something?‘
Hosting a podcast puts you in a position to distribute industry news and share your views, but all podcasters are not experts. They don’t pretend to be and many really don’t even want to be. They just want to share their passion with others and hopefully turn a profit in the process.
I was certainly not a work at home expert when I launched Work at Home Moms Talk Radio. I was just a work at home mom wannabe with a mouth.
Interestingly enough, somewhere along the last four and a half years that I’ve been hosting my WAHM podcast I have built a reputation as a WAHM expert. What can I say? If you devote your attention to something long enough you pick up a thing or two.
Still, I don’t represent myself to be an expert on all things to do with being a work at home mom. I draw on the expertise and skill of a wide variety of other WAH experts, bringing them on my show to fill in the gaps and give my audience access the fullest range of knowledge.
What about you? If you are an expert and don’t mind saying so - good for you! But if you’re not, don’t let a lack of expertise keep you from becoming a voice in your industry.
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