Business Podcasting Benefit: Deeper Relationships
A website visitor is just a website visitor. You can’t really say that you have a relationship with someone who has only visited your website can you?
But when the web visitor subscribes to your mailing list or subscribes to your blog RSS feed or subscribes to your podcast RSS feed - you have the beginnings of a relationship.
Now, for a relationship to grow - you need to communicate. You have to send emails, blog regularly and podcast - podcasting being my personal favorite form of communicating 
Podcasts provide a consistent line of communication between you and your subscribed listeners and that is a powerful benefit for being a podcaster.
It has been proven over and over that regular communication with your customers improves both your overall relationship with them and has a strong influence on buying frequency. A regular podcast strengthens your relationship with your subscribers and help to build a real sense of community.
People who feel like they have a relationship with you are more likely to spend money with you.
I see this in my podcast. Some relationships warm up quickly but others develop over a period of years. Many of them eventually pay off in some form of purchase whether it is for coaching, an info product or taking my advice on an affiliate product.
By the way, don’t just stop at Podcasting.
Thinking outside of the box of podcasting, simply adding audio or video of you to your website and email messages, enables customers and prospects to access information from you in a more personal way. You can add video or audio testimonials from customers and invite others to0 share quick “how to? segments. This all helps to entice new visitors into a new relationship with you.
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