Business Podcasting Benefit: Increased Market Exposure
When you consider how many millions of people are walking around with iPods and other Mp3 players you have to wonder, wouldn’t it be awesome if they came looking for you?
Well they do.
Ipod owners and others log onto iTunes every day. They are looking for something interesting to listen to. They actually search for, subscribe to and download podcasts on topics that they’re interested in.
Do you realize how awesome this is?
People who may never find you any other way, could end up finding you via your podcast.
That is increased market exposure.
I know for a fact that this happens. It happens for me all the time.
A man wrote me an email a couple of years ago telling me that he accidentally downloaded my podcast and put it in his iPod because he had been looking for affiliate marketing information and grabbed my show along with some others on that topic. He’s not my target market, but after listening to one of my shows he became excited about the prospect of his wife starting a work at home business. He subscribed to the podcast feed and asked his wife to listen to the shows. She has become one of my most active fans today - and yes, one of my customers.
Now he would never have searched for me, but he found me.
Another story, a gal gets an ipod for Christmas and her teenage daughter hooks her up to iTunes and teaches her how to search for content in the music store. She searches for mom topics and stumbles on Work at Home Moms Talk Radio. It had never occurred to her that such a thing existed (a podcast about WAHMs) so she subscribed out of curiosity. A month later she has registered a domain name, signed up for hosting (with my hosting company) and bought one of my information products to learn how to do article marketing to promote her new site.
Would I have perhaps connected with her some other way? Possibly. But how awesome that she found me while looking for something to fill her iPod with.
If you’re not podcasting, you’re not putting yourself in the path of your potential customers.
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