Business Podcasting Benefit: More Content
Building a business on the web requires that you generate a lot of content. Content on your website draws traffic both through search engines (people searching for your content) and through links from other websites that are recommending your content.
The challenge of creating more and more content is a difficult hurdle for many web business owners. If you love to write and have lots of ideas on what to write about you can churn out articles, blog posts, product descriptions, etc. But all do not love to write and most people eventually finds themselves running a bit dry on ideas for new content.
I’m a fairly prolific writer and I have lots of ideas - but don’t always have a lot of time to sort through my ideas and develop them into articles, etc.
But - ask me to talk about my ideas and I can be off and running. Writing requires focus. Talking is so easy.
This is why having a podcast has been a major boon for me in creating content for my websites, blogs, newsletters and information products.
I take the audio content generated on my own podcast and have it transcribed on a regular basis by my virtual assistant. I then take this text content and scoop out chunks that are easily molded into blog posts, newletter snippets, articles for distribution and extra content for info products.
I’ve generated over 200 episodes of Work at Home Moms Talk Radio. That’s a LOT of content available to me and I’ll admit that I have not tapped nearly as much of it as I could. But don’t worry, I intend to!
May 22nd, 2008 at 12:59 pm
This kind of re-purposing is a must. There are so many great channels to communicate your message through, but if you try and make unique content for each one, you’ll go insane!
I need to follow your example more and transcribe my content to post on my site.