Connecting with Listeners
In previous posts I have looked at how you can use humor, opportunity to express opinions and expertise to engage with listeners. Today I would like to offer a fourth way
4) Community.
Social networking is on the rise. 40% of social networkers spend >1 hour on the internet, 37% visit sites everyday and 41% visit a few times per week. Many people are enjoying the sense of community on the internet, the sense of belonging that in some ways has eroded in our local physical neighborhoods. Podcasting can learn from this and build a sense of community with forums, merchandise, membership shows, interactive programs such as Twitter. Again this will not be for all, however there is an opportunity to engage with listeners by giving them the opportunity to join with similar minded people (4th most popular reasons for people joining social networks sites eg MySpace).
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