Podcast Freq

This series is looking at how to build that audience - it is not about using all the ways, it is about finding the one works for you. Today we are talking about expertise.

3. Expertise. Many people want to learn, they want to use podcasting as a way of expanding their knowledge or learning something new. To build an audience you need to build trust in your expertise - be it subject related, be it entertaining. Choosing a subject that you are passionate about is a major part of this, and knowing your subject so that people want to come and listen to your show. They trust that the knowledge that you impart is one that they can rely upon. They trust in your ability to inspire them