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Don’t force the podcasting conversation

by Anna Farmery

Many podcasts are filled with feedback, filled with comments either audio or written, this can be soul destroying if you are not receiving any feedback. But you do need to consider the style of your show. It might be that your show is not suited to “having a conversation” Shows that breed feedback are often slightly controversial - courting comment, industry specific - courting people to give different views or indeed promoting their work, or aimed at people that are comfortable with the technology.

No feedback does not mean that people are not getting value, not passionate evangelists for your show. Think about your show is it more informational than controversial, is it aimed at non geeks who might not feel as confident about providing feedback?

Key is providing the tools - an e-mail address, a facebook group, a number or an audio recorder on your blog……your role is to encourage, to cajole, to offer the chance…it is not to become depressed if people don’t join in, it is not to demand feedback to ease your worries.

If your listenership is growing, if subscriptions are increasing then people are enjoying the content. They have opted in as a consumer of your “product”. That is feedback in itself, it is positive reinforcement for your work.

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