How do I measure the success of my Podcast
There are 5 ways of measuring the success of your podcast
1) Measure clicks. You can rank podcasts by the amount of click activity at popular podcast directories. This is not downloads but shows the level of interest readers of the site have in certain podcasts. This is usually the method for Top 25 lists.
2) Measure downloads. Although there is a level of inaccuracy in measuring downloads it is a good measure. Most hosting sites offer a basic statistic of downloads. The most accurate tend to be the ones on individual shows, which go via IP address. Often the subscriber stat is affected by the directories checking for new content. You can use 3rd party trackers like Podtrac to verify your hosts figures
3) Voting. Another approach directories use, is to have users vote on or rate podcasts. This works on how motivated people are to vote for their favourite. For instance Podcast Alley is one site that does this - here you can the business section that The Engaging Brand is in.
4) Reviews: There are also several sites that review podcasts. As reviewers become established, they may become an effective way to learn about new podcasts
5) What were your personal aims of the podcast? If your aim was to get one out there and produce on a regular basis then no ranking or reviews will matter - the ultimate success is against your personal aims.
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