How podcasting can improve a corporate culture
I believe that podcasting can be a powerful corporate communication tool and my consultancy work helps companies with how to leverage podcasting as part of their culture. Here are some ideas
1) An external podcast to connect with your customers or prospective customers. The key here is that it should not be a product catalogue, it should provide value to listeners. So stories, tips, thinking around your market.
2) A senior management communication tool. Audio is great at communicating the passion for your vision. You can put it on your intranet and people can download at a time convenient to them.
3) Communicating with a dispersed team. Send it to their mobiles or again on the intranet for them to download. You could send out the goals or a motivating cast each monday morning.
4) Learning and development. Audio allows for people to learn on the run (literally, often!) but to utilise potential downtime like travelling to expand their minds.
5) What about as a communication tool upwards - allow people to put together an audio for the senior management team each month.
6) Video tutorial for how to…. within your company.
7) Video for new products to keep the teams up to date with launches.
We all struggle with communication…too little time and all that. Podcasting is a great management tool to touch all of your team on a regular basis. I also like the idea that podcasting could improve the dialogue within your company…i.e. don’t forget to use it for upwards rather than downwards communication.
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