I’d Pay To Be In A Good Podcast Directory
There’s a well tended list of free podcast directories kept here, but I have to disagree with his note at the top.
“Note: Never pay to have your podcast listed in a directory - it is not worth it and you will not get any Return on your Investment.”
I would pay to be included in a good podcast directory if it gave me a non-redirected, non-no-follow link to my site along with a reasonable text description and graphic to represent my show.
If the directory was well organized, kept up to date and the owner worked to build traffic to it, I’d be very pleased to pay for the privilege of appearing in it.
If the directory is niched specifically to my target market, I’d be asking the owner to let me pay for a listing!
Free podcast directories are great, but as we see from the above listing, a lot of them have died off. Probably because the owners realized that taking care of a directory takes time and doing it for free is foolish. Some of those directories that have gone the way of the wind were great little sites and I’m sorry to see them go.
Would they have stuck with it if podcasters had been willing to fork over $10 or $20 to have their listing added and another $10 or $20 to update it annually?
As the owner of a niche podcast network that charges for membership, I can vouch that podcasters are willing to pay to be included on websites that provide them exposure and good links back to their site.
So if you have a podcast directory and you’re getting weary of taking care of it for free, consider a new strategy.
You can start charging for all new listings and charge to edit any current listings. You can offer premium exposure on your main page for a monthly fee. I’m won’t suggest that you can get rich from a directory, but you can at least get paid for the time you give it.
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