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Internet Usage

by Anna Farmery

There is a new report on US internet usage here
1) 8% of Americans are deep users of the participatory Web and mobile applications
2)Another 23% are heavy, pragmatic tech adopters – they use gadgets to keep up with social networks or be productive at work
3) 10% rely on mobile devices for voice, texting, or entertainment
4)10% use information gadgets, but find it a hassle
5) 49% of Americans only occasionally use modern gadgetry and many others bristle at electronic connectivity

The report shows that we have a lot of work to do in bringing more podcast listeners to our shows. As a heavy internet user you can forget there is still obstacles in growing your podcast audience.

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Posted in General on May 9th, 2007

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