Is feedback necessary?
I often speak to people who are depressed by the lack of feedback, for me feedback is great however I do not judge the success of The Engaging Brand or Middle Age Shed upon the level of feedback
1) Often people like to listen to the show - they listen for learning, entertainment, if they feel that need is being satisfied then they may not have anything to add.
2) People can lack confidence in sending in feedback - make it easy for them, however remember some people do not want to join the conversation.
3) The best part of podcasting is content when and where you want it - often people are not at a computer to provide feedback. They may want to and think of doing it but then don’t get round to it.
4) If I have lower feedback but as long as my downloads are increasing over time - I feel that shows engagement. I take increasing downloads as feedback - feedback that people are valuing the content.
As I said I love feedback and the more you get the better the sense of community. However, do not despair if the feedback is low. Recent studies show that between 2-5 comments is the average - remember that the large shows will be driving that figure upwards. The ultimate feedback is whether people are downloading the show. 4 tips for increasing feedback
a) Run a blog for the show
b) Ask for feedback!
c) Provide different ways to feedback - audio, phone, e-mail
d) Treat all feedback with respect
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