iTunes Study
Over at 901am they review a survey of iTunes listenership
“An analysis of the iTunes podcasting audience revealed that males represented a significantly larger share (63 percent) of the audience than females (37 percent). In addition, 18-24 year olds represented a substantial share of the audience (29 percent) and were more than twice as likely as the average Internet user to download podcasts. People between the ages of 35-54 represented about half of the podcasting audience and were also more likely than average to download podcasts.
“The comScore study reveals significant advertising opportunities among several consumer segments,� said Nick Tabbal, comScore senior vice president of media and entertainment solutions. “While the conventional wisdom says that only young, tech-savvy consumers are downloading and listening to podcasts, there is also a sizable market among 35-54 year olds, indicating that the audience is broader than previously thought.�
More news to show that podcasting spans the generations.
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