Leesa Barnes gives early insight into her new book
At the Online conference Leesa Barnes presented an insight into how people are making money form podcasting - cannot wait to see the book!
In summary she looked at 3 areas and gave examples of each one
1) Direct Methods. “Monetarise your content” Examples are Adevertising, sponsorship, tip jars, premium content, licensing
2) Indirect Methods. “Monetarise your skills” Examples - Consulting, teaching, books, speaking, shows
3) Integrated Methods. “Monetarise your audience” Examples - Affiliate marketing, merchandising, selling services/product
The Top 2 earners come as no surprise - advertising and sponsorship. Leesa also says that during her research she has found that it takes a minimum of 6-12 months to build a “podcast brand” to then extend it to make money.
A great insight and one that gives you a structure to think about how you want to grow your earning potential. Much depends on where your skills lie, which one of the methods plays to your strengths, which one fits with your audience profile?
April 27th, 2007 at 9:40 am
Turns out the chapter on advertising & sponsorship is a whopping 20-pages. There are so many examples of podcasters making money this way, it’s incredible. It’s also the only way people think podcasters can make money. So that’s also a drawback. It means that people aren’t thinking about the other ways to make money podcasting.
April 27th, 2007 at 3:40 pm
Wow, 20 pages - I can’t wait to read it, I feel that I have written it along with you reading your blog!