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More to Podcasting than iTunes

by Anna Farmery

A year ago you could build an audience just by being in iTunes. That is now getting more difficult as more corporations are podcasting and pushing the Independents down the charts. iTunes remains the most important global directory and it remains important to submit it to the directory. However, if you are wanting to grow your audience you now need to do more. Here are some ideas that you need to do to get your message out about your podcast.

1) Comment on blogs…..add value to conversations at blogs that your potential listeners are reading.

2) Find ways of promoting your podcast to non podcast listeners - give out CD’s as a sample of your work to friends, family, customers, suppliers.

3) Find other niche directories for your local audience.

4) Write a press release

5) Put aside 30 minutes each fortnight to promote your podcast away from iTunes.

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Posted in Promotion on September 11th, 2007

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Podcast Freq is for the non geek. Tips, thoughts, learning and ideas for the future of podcasting - all at Podcast Freq. I share my knowledge of podcasting and even the mistakes that I have made, all to help you grow your audience!

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