Podcast Promo’s
Recording a podcasting promo is a good way of introducing your show to new listeners. Many podcasters will allow you to swap promo’s to help both of your audience build. The key is to make the promo fun, and see it as your “shop window” for why people should listen to your show. It needs to give a taste of what the listeners will hear, but in an authentic way.
Think of it as taster, an appetiser for potential listeners. If you don’t feel comfortable recording this kind of audio then you can always ask a friend or check out elance.
There are also directories and sites that run an exchange program.
Kiptronic offers a network exchange
DigitalPodcast
Podcastspots
PodcastPromos
I prefer however to contact people in my niche, or podcasters that I listen to and ask them if they will play the promo. Remember also that asking a question on someone else’s podcast via audio, and mentioning your podcast is fine too.
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