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Podcasting - Can it ever be premium?

by Anna Farmery

This is a question that keeps rolling around in my mind, after all there is so much content out there and at this point 99% of it is free…so why would people pay, when they don’t have to? Here are my thoughts but please feel free to add yours…

1) To develop a paid for podcast, you will need to develop a premium brand….one that delivers results to the listener, that they build trust in your content and will pay because it is from you.

2) Niche podcasts that have content that you can NOT get anywhere else…maybe stories, personal journey’s, insights into your book, your research etc

3) Tailored podcasts to an individual

4) “How to podcast series”

What are your thoughts?

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Posted in General on December 14th, 2006

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