Podcasting News
If you are a podcaster and don’t check out podcasting news - subscribe now as they are a wonderful source of information. They have just posted about how podcasting audiences are continuing to grow.Here are some snippets
“TDG identifies two specific factors that are keeping a lid on usage:
* Podcasting continues to be perceived as too complex for average consumers to use; and
* People remain unaware of the quantity and quality of content available for podcast consumption.
While TDG’s conclusions may seem obvious to most podcasters, they confirm the opportunities still available in the world of podcasting.
Other key findings of TDG’s new report:
* Among those that listen to podcasts at least once per month, 68% use a portable device while 49% listen to them on a PC (an interesting insight given that many define podcasting as only a portable medium);
* On average, users listen to 5.4 podcasts per month on a portable device and 4.7 on a PC;
* On average, those who subscribe to podcast services are signed up for 4.1 different feeds; and
* 70% of users rely on iTunes to access podcasts.”
Awareness and ease of use need to be our focus!
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