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Podcasting Report

by Anna Farmery

Here is a link to the Pew Internet Report on podcasting, well worth a read. Here are some main points that struck me as important or surpising…

12% of internet users say they have downloaded a podcast so that they can listen to it or hear at a later time (Up from 7%)

Men or more likely to download than women (15% vs 8%)

In November 2004 Podcast Alley had 1,000 listings they now have more than 26,000!

The most likely to download had over 6 years on line experience

In terms of household income it was very close but the highest downloaders were $30k - $50k

The 3 popular directories were iTunes, Podcast Alley, and Podcast.net

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