Podcasting the Free Fail!
One of the important aspects of podcasting is the ability to fail fast and fail cheaply.
1)Podcasting is an ability to test ideas, test how to interact with people or consumers and if it doesn’t work then change it!
2)Podcasting is a low cost, low lead time option. That means that the risk is lower, the return on investment is quicker, the ability to change course is immediate.
3) Podcasting is the ability to be creative with little or no budget. Creativity is the essence of business growth.
4) Podcasting is opt in from the listeners point of view - you can find consumers, potential consumers that are interested in you. So it is direct marketing at a low cost, but high interest level.
5) To succeed in business you have to fail many times before success happens. Options that allow that failure to be quick and low cost are options benefits that should not be overlooked.

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