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Podcasting the Hidden Gem of Learning

by Anna Farmery

Podcasting is a wonderful medium. It also has an incredible value to the listener. Let’s face it something that is content rich and free, is providing incredible value. I still believe that podcasting has a huge role to play in the learning and development field especially within corporations. Here are my ideas that I believe should be explored by companies.

1) Most companies do have an abundance of written content. Why not get that into audio format? It is a cheap way of making content available to people.
2) People learn in different ways - and some people prefer audio. So why not use podcasting as a learning tool.
3) More and more companies are geographically spread. Making classroom training expensive to many. Podcasting is one way of providing development at the time, place and format that is convenient to the person.
4) It can be tailored. Each person is different and standard formats do not necessarily work. So why not podcast and attach a wiki and a forum so that people can collaborate.
5) Time is a limited resource. Taking time to attend training sessions is sometimes difficult. Podcasting can use the downtime, reduce downtime in terms of travel and allow people to learn at a time of day that suits them not you.
6) The new generation are much more comfortable with technology than classrooms - use the medium that suits the generation.

There are consultancies that specialise in this area - eg The Engaging Brand, which for disclosure I am involved with, but are doing incredible work with companies who understand the power of this medium.

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One Response to “Podcasting the Hidden Gem of Learning”

  1. Terrence Seamon Says:

    Anna,
    I want to start creating podcasts where I work. We have a georgraphically dispersed workforce that is highly computer-literate.

    What is a good, user-friendly, free tool for creating podcasts?

    Thanks
    Terry

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