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Prepare for a Podcast Interview

by Anna Farmery

On The Engaging Brand I often interview people - this week I interview the wonderful Joseph Jaffe, of the Across the Sound podcast. Sometimes people see as interviewing as an easy way out, I don’t as I spend as much time preparing for them as if I produce my own content. Here are some tips

Google your guest and check out all the information that is out there.

Prepare questions that play to their strengths, but phrased so that they are applicable to your area.

Read their books…they will know if you don’t and it shows a total lack of respect if you try and pretend that you have!

Check out their blogs and podcasting, get a sense of their style and frame the interview around their preferred style.

Don’t cop out with standard questions….put real thought behind them, see it as a challenge to ask a question that no one else has asked.

Always send a framework of questions to them before the interview. Some people like to prepare in advance, and it allows for any feedback before the recording starts.

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