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Scouta - Podcast Recommendations

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Over at Podcasting News they have a research story about a company that I had not heard of before…Scouta. Scouta as described on their website do…
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* Personalized video and podcast recommendations.
* Based on what you watch, listen to, or rate.
* Share favorites with friends and groups.
* Use our new iTunes Scouta Agent to make it effortless.

Scouta provides you with personal recommendations for video and podcasts that suit your interests and tastes. It does this based on your favorite online videos or podcasts that you bookmark in your My Scouta account. Scouta also works with iTunes, taking into account all the podcasts and vodcasts that you watch or listen to in iTunes, on your iPod, Apple TV, or iPhone, by using the Scouta Agent.

Interesting concept especially when you know how I feel about the ability to find good podcasts. I am not sure how they determine the recommendations, I need to read a little more….for anyone interested there is also a blog called Scouta

I expect that other software companies will emerge in this area, or at least I hope they do to try and bridge this gap of usability of search within directories.

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