Setting Your Podcasting Goals
As I mentioned the other day in the post Podcasting for Profit, I have been lucky enough to be mentioned in the new book by Leesa Barnes. I have been impressed with the mix of information that Leesa gives in the book, examples of how to use the techniques, examples in the ‘real world’ and also the use of personal stories that make this book very readable. Often books about technology are dry, but Leesa uses personal experiences to engage with you as a reader.
As I go through the book I want to pick out areas that may help you, but I would recommend that if you are struggling to see how you are going to make your podcast profitable..buy the book!
Leesa stresses the need to have SMART goals. One that is specific, measurable, agreeable, realistic and time sensitive. She describes
1) The wrong way - “I want to make money with my podcast”
2) A good way - “I want to make $500 with my podcast”
3) A better way - “I want to generate $500 in 30 days with my podcast”
4) The S.M.A.R.T way - I want to make $500 in 30 days with my podcast using sponsorship, text ads, and tip jars”
What is your SMART goal? Do you know specifically what you are trying to achieve? Have you set that goal out there, to be your aim - no excuses - that you will succeed at? If not, then stop and assess what you want from podcasting - be it leads, be it fame, be it money, be it personal satisfaction . Taking that time to really understand what and how you are going to achieve those personal goals, will save time and heartache later.
leesa barnes, podcasting for profit, podcasting + making money, podcasters
October 18th, 2007 at 10:16 pm
[...] Anna Farmery of The Engaging Brand podcast (who was a featured case study in the book), had this to say about the book: “I have been impressed with the mix of information that Leesa gives in the [...]