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The Reach of Podcasting is About to Get Bigger

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Podcasting News has given us an insight into PodShows announcement at the Podcast Expo coming up this week.

“Podcasting startup PodShow is expected to formally announce a partnership with TiVo next week that will bring PodShow’s video podcasts to TiVo users. The agreement promises to make Podshow’s content available to millions of new viewers, directly on their televisions.”

I have always believed that podcasts will show strong growth when the user interface is simple and using technology that people are used to…like a TV. My mum is in her 70’s and feels intimidated by the technology….but if I said you can listen to The Engaging Brand through your TV…she would! Now I know my mum is not typical but her feelings are…..the content is not the issue, it is it’s strength….if we could break the mystery of how to listen then podcasts are ready for growth. I only hope that Sky in the UK does a similar deal!

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