The Value of Podcasting
Guillaume du Gardier from Edelman Paris gave a presentation at the recent Corporate Podcasting Summit. He raised the following points as reasons why you should join the web 2.0 evolution as a business
1) People are becoming the media, the conversation has already started so you need to join the conversation.
2) Trust is in people “like me”. Podcasting helps get the message out.
3) Customers know your products better than you so you need to create dialogue to understand them.
4) Your reputation belongs to the audience.
5) The command control model is now defunct - the world is built and wants a participatory model.
6) 1 in 3 companies in US use a blog, and podcasts.
7) Podcasting is a way of expressing yourself.
He was a wonderfully engaging speaker and spoke from the heart passionately about how podcasting and blogs are not selling tools but tools of engagement. This is a wonderful concept and why as podcasters we should remember that our shows will only succeed if we remember that the consumer and content is king.


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