Trends for 2007
Many of the podcasting experts have posted thier predictions for 2007 Leesa Barnes, Paul Colligan reviewed his 2006 predictions, Bourne Media so I thought I would give you my thoughts on what we should be thinking about to stay ahead of the pack.
1) Mobile pod listening. The great aspect of podcasting is the ability to listen to what you want, when you want to…and mobile phones are a great tool. The mobile phone companies are now entering the podcasting world, and I think this will grow your audience even more…..and could be the most important technology for 2007.
2) There needs to be a way of finding the smaller podcasts easier…at the moment the directories tend to highlight the bigger podcasts and this becomes self-filfulling prophecy that they continue to grow. There is a need to support the lesser well known podcasts so that people don’t become “bored” with the popular ones. I think there may well be a move from some of the more popular as people search for new stimulation/entertainment….but is there a directory that helps you to do this now?
3) Tailored podcasts. The podcasts are still for general consumption - albeit often for niche audiences. The power could lie in individualised, tailored podcasts…the ultimate personalised listening.
4) Learning and development lends itself to podcasting…but is there a brand leaders out there?
5) Interactive technology. Podcasting still struggles to get true interaction with the audience. Would be great if when you are listening you could text, phone in etc while listening…
So what trends do you believe will emerge in 2007?
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