Understanding Your Podcasting Goals
Life, work and even podcasting needs goals. I started podcasting as a hobby, as a way of understanding more about technology. Then I enjoyed it so much that I carried on podcasting and today I posted my 60th show!
During that time my goals have changed. Firstly, it was about knowing and understanding what podcasting actuall was and how it could benefit me as an individual. Then, I realised that I enjoyed it and wanted to think about how I could use podcasting to give something back to the business world. I hope I do that but on top of that I have used it as a tool to introduce people to my company.
Each goal may be different but each has merit. Goals help you to keep focus and stop you from podfading. Goals also help you to get a greater understanding of why you are spending all this time in front of your computer. So I would suggest that you need to answer the following:
1) What do you want personally from podcasting?
2) How will you measure the success of (1)
3) What do you want listeners to get from your podcast?
4) How will you measure the success of (2)
This helps you to ensure that both YOU and the LISTENERS gain value from all your hard work.
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