User Generated Content is not just for the youngsters
Jupiter research has issued some research about the internet
“75% of users 18 to 25 are reading or writing user-generated content, and few of them are passive participants. 34% of those over age 55 are participating in UGC as well. Additionally, active users of UGC haven’t abandoned off-line media for online, but they are learning to balance the two”
As we explore how we can grow our podcast audiences it is imperative that we understand that the internet and social media are popular across the genreations. It is so easy to think of it as popular because of the newer generations, but that is far from the truth.

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