Using Technorati for Podcasts
People often think of Technorati but it is also important to understand how it helps you as a podcaster to drive more traffic. Technorati does not look for the audio but it does browse your blog to look for podcast references within your text. This is why show notes are important as a way of ensuring that Technorati is picking it up as a podcast. Keywords are then very important in the show notes, and also maybe referring to your podcast in other posts in between.
It is also important to ping technorati using services like pingoat or ping-o-matic. The ping is a way of telling Technorati that there is new content and that it needs to look at your site and get the information.
Remember a link to your podcast can be found at Technorati as part of a search result or when someone has searched tags - so don’t forget those tags on your posting.
Lastly, I always set up a watchlist for a new podcast so that I can see who is linking to it or any comments people are making.
Technorati is a great tool, don’t forget it is a PR tool for your product.


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