What has happened to iTunes?
So I went on my usual way, wanting to track how The Engaging Brand and The Podcast Sisters were doing within the podcast charts on iTunes….then I was struck by the fact there are no charts except one for the Top Shows…or is it me??
Great iTunes and podcasting was the independent person’s chance to reach out to a global audience…and yes that is still possible, but how on earth do they find you! Now - at least on the UK site - there is one chart, an area of focus, staff favourites (great if you can get in there) and then what’s new. If you want to find shows in the categories they are just in lists….no charts as I can see. I think this is a pity - the lists are not user friendly, they look awful, they look so un-”apple”!
I know people say that content will win out, that people will find those nuggets of independent shows but this makes it even more difficult to find them. The podcast page is dominated by the “old media” channels, podcasts that are repackaged content from radio or tv. Maybe that is the way forward for podcasting but I think it is a real shame that Apple who likes to “think different” has gone with the “think like everyone else approach”.
Am I missing something, am I wrong…is there another view I should be thinking about? Would love to know your thoughts…in the mean time tomorrow I will continue my attempt to give the smaller shows a chance by moving on to C of the A-Z oF Podcasts to Listen to!
itunes, podcasts, podcast directories, apple, podcasters, old media,
October 12th, 2007 at 3:44 pm
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