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When I First Heard Of Podcasting

by Kelly McCausey

I had been hosting my own internet radio show for about a year when I read a blog post about ‘podcasting’. I wish I could remember who it was that wrote that post as I surely owe him or her a box of chocolates!

RSS I ran (in a virtual sense) over to my techie friend Lynette Chandler of Tech Based Marketing to ask her how to get an RSS feed set up for my show. She had an RSS feed generated for me within a few hours.

I publicized the RSS feed on my site which meant I needed to educate my listeners on how to use it. I submitted it to iTunes soon after and that brought an immediate gush of new downloads, doubling my numbers within a few weeks, tripling it within months.

I often wonder, if podcasting had never been heard of, how different would my business be right now? If I were still relying on drawing visitors to my website to listen to the show each week, would I have been able to grow the respectable niche audience that I have today? I really don’t think so.

Don’t get me wrong, I’d be somewhere on the path to where I wanted to be - just farther back.

What if I hadn’t had a techilicious friend to turn to for help with learning about RSS? I may have been super intimidated by the whole thing and failed to act.

I’m certainly glad that wasn’t the case ;)

Today I help others get started in their own podcast, giving them a boost in conquring their intimidation.

So let me ask you - what if anything is keeping you from giving podcasting a go?

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One Response to “When I First Heard Of Podcasting”

  1. Lara Says:

    The usual stalling tactics…like “What microphone will I need to use” and “Do I need to use special software?”

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