Why I am attending Podcamp Boston…
I arrived last night from the UK, 2 flights and 12 hours later I was in Boston for the premier Podcamp in the world. I cannot wait for the sessions to start today - if you want to follow on Twitter the you can either use the tracking option - track Podcamp Boston or there is a twitter feed for the event.
I cannot wait for the day to start with a full day of outstanding content. There are 6 hours of speaking events and for each hour there are 7 options! One thing that has struck me is how difficult it is to choose the session - why? Because these podcasters have built incredible personal brands that I connect with, that have built an element of trust with me….a brand promise that I want to buy into and not miss the session. That shows the global power of podcasting - imagine, I have flown just under 7,000 mile because of who is speaking in Boston! For anyone who doubts that podcasting can increase customer loyalty, customer retention, customer advocacy then I am living proof that podcasting can be an important element!
So which sessions are attracting my attention….well here are a few that I want to dip into, today.
1) Web 2.0, Enterprise 2.0 and Beyond - I want to understand how business should be positioning themselves with social media.
2) Measuring Success - I am still interested in understanding new ways to measure success instead of the old methods for old media.
3) How to market with new media - new media is evolving, so what are new ways of using the tools in the marketing space.
4) What is the sound of your brand. Recently I interviewed the brand futurist Martin Lindstrom on The Engaging Brand and he inspired me to think of audio as an increasingly important element of the marketing mix - so want to explore the use of sound as part of your personal brand, part of your podcasting brand.
There is SO much stuff! There are so many people I want the chance to meet. I will make in depth notes and of course I will share the learnings with you all, over the next week.
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