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Why people don’t listen to podcasts

by Anna Farmery

I was interested to read on blogstring.com why he doesn’t listen to podcasts
ipod.jpg
1. Not searchable- When I’m looking for content, I can easily and visually search blogs. Finding great video content is a little bit tougher. But finding good audio content is nearly impossible for me.
2. Not “bend-over-the-page-able?- I drive a lot. I decided to try out an audiobook for the long ride each day. I quickly learned that audiobooks are not for me. With a book, I can easily return to my last attention spot. But when I listened to the audiobook, I kept drifting off and couldn’t easily find the place where I started to drift.
3. Not discoverable- It is very difficult to discover new audio content, as you have to actually listen to the content in order to gague the relevance. With a blog, it’s incredibly easy to traverse the web finding new posts by following links. If you hit a wall, you can easily recognize that the link you’ve just clicked is not for you. It’s a two second process involving nothing but a scan. Podcasts require a much more significant time expenditure.

I think this is a great summary of why podcasting has not progressed as widely as people imagined. The podcasts that I listen to are not based on specific content, they are based on personal brands…people that I have found through recommendation, accident, iTunes

So question in my head is …..do we need to promote podcasting or do we need to find a way of promoting the personal brand more? Is the podcast part of your social media strategy or part of your personal branding strategy…i.e. which is the subset ?

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Posted in General on October 27th, 2007

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One Response to “Why people don’t listen to podcasts”

  1. Nathan Says:
    October 27th, 2007 at 1:42 pm

    Thanks for the link, and I think you’re right. I’m sure there are great podcasts out there that I would love…that have exactly the kind of content that would be interesting to me…I just don’t know about them.

    I also think there is something to be said for personality. I would be much more likely to listen to audio from someone I’ve met, as voice brings in character. But you can’t search character.

    Thanks again!

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